The potential success of wilderness preservation lies in the hands of local, rural inhabitants who rarely read books, magazines, or newspapers, and seldom have Internet access. But they are likely to read printed comic books, particularly if these are designed for them, reflect their situation and offer solutions to their livelihoods. TINTA VITAL, a great little Mexican start-up company, was created to address this need.
Comic books can be highly effective, for they remain in the area and can be read more than once and by several people. A well thought-out comic book strategy can reach large numbers of local inhabitants and, as a result, field conservationists can venture into wild areas in a friendlier, more receptive social environment.